70 million views and counting and this was only uploaded just over a month ago. There are of course 50 million people in South Korea alone of course. Psy is Park Jae-Song, a 34-year old K-Pop star who has been around for over a decade. Gangnam is a prosperous & glamorous district in Seoul, in which Psy parodies the lifestyles of the rich & famous, appropriately, at a time when there have been some high-profile cases of misconduct & embezzlement by the corporate super-wealthy.
K-Pop stars don't delve into this sort of satire, but rather, focus on songs of love & heartbreak with synchronized dance routines. But Psy is part of a caste of performers called 'Gwang-dae'; often associated with Royal households, but viewed as jester-like. Consider a parallel like the Lonely Island, but in Korea, they are given equal status with other pop performers and sell just as many records & concert tickets.
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